TLDR:
- Jake Paul’s men’s personal care brand, W, has raised $14 million in funding
- The brand is on track to hit over $50 million in sales in its first year
Jake Paul’s men’s personal care brand, W, has secured $14 million in seed and Series A funding, with Shrug Capital and Anti Fund leading the investment. The brand, valued at over $150 million, has received support from prominent co-investors and individuals such as Range Group, 305 Ventures, and CEO John Fieldly of Celsius. W has quickly become the best launch in Walmart’s ‘Emerging Brands’ category, surpassing $1 million in sales within the first month. The funding will be used to expand the brand’s product offerings and retail presence. W focuses on providing better-for-you products for men’s grooming needs and aims to revitalize the men’s personal care aisle with its unique approach. With a strong celebrity and influencer connection, including co-owners like MMA champion Sean O’Malley and hip-hop artist Rubi Rose, W continues to make a mark in the industry and plans to establish itself as a leading brand in men’s personal care.
