TLDR: Pear Commerce Raises $10M in Series A Funding
- Pear Commerce, a retail ecommerce enablement platform, raised $10M in Series A funding.
- The round was led by Stage 2 Capital with other investors including Heartland Ventures and M25.
Pear Commerce, a Minneapolis-based company, has secured $10 million in Series A funding. The round was led by Stage 2 Capital, with participation from other investors such as Heartland Ventures, Homegrown Ventures, Dundee Venture Capital, M25, and Daren Cotter. The funding will be used for product development, market expansion, and hiring for key positions within the company.
Founded in 2018 by Eric Martell and Alex Wyler, Pear Commerce offers a retail ecommerce enablement platform that connects CPG brands to retailers, helping to convert shoppable tools into actionable insights for performance marketing. Their suite of shoppable products includes Pear connect, store locators, shoppable PDPs, landing pages, and direct-to-cart links. By integrating with major ad platforms, Pear Commerce allows brands to build custom audiences of retail ecommerce shoppers and improve their return on ad spend.
The technology offered by Pear Commerce provides shoppable experiences to over 3,000 retailers and 165,000 store locations, with daily inventory updates. This creates paths to purchase while also capturing actionable insights on consumer behavior. The company plans to use the new funding to further develop their platform, expand their market reach, and hire key positions such as Vice President of Sales, Vice President of Engineering, and Head of Customer Success.
