TLDR:
- iion, a game advertising platform, has secured seed capital investment from TEN13.vc, Archangel, and PixCapital.
- The investment will allow iion to expand its team, penetrate the US and EU markets, and enhance its product roadmap.
Game advertising platform iion has successfully secured seed capital investment from Australian-based venture capital firm TEN13.vc, along with co-investors Archangel and PixCapital. This funding round will enable iion to grow its team, accelerate its market penetration in the US and EU regions, and strengthen its efforts with game publishers in China. The investment will also drive the development of iion’s product roadmap, with a focus on Artificial Intelligence (AI) and Machine Learning (ML) automation to enhance advertising capabilities across the gaming ecosystem.
Founded in 2019, iion offers a centralised platform for advertisers to access game inventory across various gaming environments, while providing publishers with opportunities to access brand budgets and monetisation options. Their flagship product, immersiion, offers a self-serve platform for creating, launching, and managing ad campaigns, with real-time analytics and integrated measurement tools.
TEN13’s co-founder and managing partner, Stew Glynn, highlighted iion’s innovative technology platform that combines adtech and gaming to address challenges faced by brands, advertisers, and game publishers. Glynn expressed confidence in iion’s potential to establish a centralised platform and led their first funding round, anticipating significant advancements in the future. He commended iion’s co-founders for their expertise in digital and programmatic advertising, noting their progress with reputable publishers, agencies, and DSPs.
Overall, the seed capital investment from TEN13.vc, Archangel, and PixCapital will facilitate iion’s expansion, product development, and global market presence, positioning the game advertising platform for further growth and innovation in the industry.
