TLDR:
- F45 and David Beckham have resolved a lawsuit over a sponsorship deal.
- Beckham’s VC firm will remain an investor in F45 Training.
F45 Training and David Beckham have come to an agreement to resolve a dispute over a sponsorship deal. Beckham’s venture capital firm, DB Ventures Limited, will drop its lawsuit against the boutique fitness brand and will remain an investor in the franchise. The partnership between Beckham and F45 started in 2020 after being introduced by Mark Wahlberg. The deal turned sour when Beckham alleged that F45 did not transfer shares of stock as agreed, resulting in him losing millions. Despite the lawsuit, F45 CEO Tom Dowd has been focused on restoring the fitness franchise to its glory days by delisting from the New York Stock Exchange and envisioning F45 as a lifestyle brand. With a focus on growth and accessibility, F45 has launched affiliate brands and signed new partnerships, including with Hyrox as the official partner for the fitness racing brand. Mark Wahlberg has also deepened his ties with F45 by opening franchise locations in the Boston area. Overall, the resolution of the lawsuit signifies a new era for F45 as they continue to expand and evolve under the leadership of Tom Dowd.
