TLDR:
– Sauce VC has launched its third fund with a target of raising Rs 250 crore.
– The investment firm aims to support 15 to 16 early-stage consumer brands.
Sauce VC, a consumer-focused investor, has launched its third fund with a target of raising Rs 250 crore, as reported by the Economic Times. The company has previously backed funds such as Mokobara, The Whole Truth, Supertails, and Men’s Innerwear XYXX. After receiving clearance from SEBI for the new fund, Sauce VC plans to support 15 to 16 early-stage consumer brands. The capital for the fund will be raised by domestic limited partners or sponsors, as well as existing investors like family offices and corporate houses focused on the consumer sector.
In addition to the new fund, Sauce VC has a continuity fund of Rs 260 crore to support previous winners. The company aims to invest in high-engagement ventures in the food and beverage, personal care, and apparel/lifestyle sectors. The founder, Manu Chandra, highlighted the firm’s consistency in size, sector, and stage of investments, taking pre-revenue bets on companies like Mokobara, Hocco Ice Creams, and The Whole Truth.
Overall, Sauce VC’s new fund launch marks another step in their journey to support innovative consumer brands in the Indian market.
