TLDR: Trace, a Columbus-based company, raised $2M in Pre-Seed funding led by Rev1 Ventures and Impellent Ventures. The platform empowers creators to build location-based AR spaces and plans to use the funds to accelerate development. Founded in 2021, Trace is already working with Fortune 500 institutions like Deutsche Telekom and Qualcomm.
In April 2024, Trace, a Columbus, OH-based provider of a platform for creators to build location-based AR spaces, announced that it had raised $2M in Pre-Seed funding. The round was led by Rev1 Ventures and Impellent Ventures, with other investors including Everywhere Ventures, Ohio Innovation Fund, and Portland Seed Fund among others.
Trace was founded in 2021 by Greg Tran, Martin Smith, and Sean Couture, with a focus on developing a creation platform for contextual augmented reality experiences. The company’s platform is currently in closed beta, but early customers such as Deutsche Telekom and Qualcomm are already using it for brand activations and training.
Greg Tran, one of the co-founders, highlighted the user-friendly approach to creation that Trace offers, making AR deployments quicker and more accessible. The company aims to revolutionize the AR space in a similar way to how Canva and SquareSpace have transformed graphic design and website building.
