TLDR:
Seat Unique, a ticketing and hospitality platform, secures investment from The Players Fund, an athlete-led venture capital firm. The company has partnerships with over 60 major UK venues and promoters. The funding will help Seat Unique expand its reach and tap into new markets.
Seat Unique, founded in 2019, secured investment from The Players Fund, which includes sportspeople like Ben Stokes and Dame Jessica Ennis-Hill. The company was ranked as the fourth fastest-growing tech startup in the UK & Ireland in 2024. It has partnerships with major venues such as Welsh Rugby and Watford FC.
The investment from The Players Fund will allow Seat Unique to work closely with renowned athletes to increase brand visibility and promote unique experiences available on its platform. The company’s explosive growth and marquee partnerships have positioned it as an industry leader in the experience economy.
