TLDR:
Protiv, a NYC-based company, raised $2.4M in Pre-Seed funding led by Lightbank and Las Olas Venture Capital. They plan to use the funds to expand product features and their go-to-market strategy. Co-founded by Michael Fortinberry and David Franco, Protiv offers a performance pay platform for construction and service companies, connecting budgets, goals, and timelines to worker incentives, improving teamwork, quality, production, communication, and safety operations.
Article Summary:
Protiv, a NYC-based provider of a performance pay platform for construction and service companies, has successfully raised $2.4M in Pre-Seed funding. The funding round was led by Lightbank and Las Olas Venture Capital, with additional participation from Parameter Ventures and Early Light Ventures. The company, co-founded by Michael Fortinberry and David Franco, plans to utilize the funds to build new product features and expand their go-to-market strategy.
The platform offered by Protiv is designed to be legally compliant in all 50 states and is specifically tailored for the construction and services industries. It directly links budgets, goals, and timelines to worker incentives, providing worker-level visibility and engagement. The performance-based bonus structure can be customized for a variety of contracting scenarios and is integrated into customers’ operating platforms. Customers, ranging from small landscaping companies to large civil construction companies, have used Protiv to enhance teamwork, quality, production, communication, and safety operations.
Overall, Protiv’s innovative approach to performance pay in the construction and service industries has garnered significant interest from investors and customers alike. The funding received will enable the company to further develop their product features and reach more clients through an expanded go-to-market strategy.
