TLDR:
- Full Glass Wine Co. raised $14M in funding, led by Shea Ventures.
- They plan to use the funds to enhance growth strategy, marketing campaigns, technology, and internal processes.
Full Glass Wine Co., a brand acquisition and management firm based in Los Angeles, closed a $14 million Series A funding round. The funding was led by Shea Ventures and will be used to further enhance the company’s growth strategy and operations. This includes developing innovative marketing campaigns, investing in technology to create a personalized user experience, and optimizing internal processes for efficient fulfillment and customer satisfaction.
In addition to the funding, Full Glass Wine Co. also acquired Bright Cellars, a subscription-based wine service, for an undisclosed amount. This acquisition will allow the company to connect with a broader audience of wine enthusiasts, strengthen its market presence, expand its product portfolio, and offer a wider range of high-quality wines and customer experiences.
Co-founded by Louis Amoroso and Neha Kumar, Full Glass Wine Co. focuses on acquiring direct-to-consumer (DTC) wine companies to build a multi-brand wine marketplace. The company distinguishes itself by offering DTC wine through storytelling, content, business models, and personalized e-commerce experiences.
