TLDR:
Deep tech start-ups face challenges in securing VC funding in the current economic climate. Strategies like assessing positioning, developing a whole product strategy, leveraging advocates, and implementing a media strategy are crucial for success.
Article Summary:
Deep tech start-ups are facing difficulties in securing venture capital (VC) funding due to the cautious approach of investors in the current economic climate. With a decline in global start-up investment, founders need to focus on strategies to demonstrate product-market fit and a strong go-to-market strategy to attract investors.
The key elements highlighted in the article include:
- Assessing current positioning and go-to-market foundation
- Developing a “Whole Product” strategy
- Leveraging advocates and industry key opinion leaders
- Considering a media strategy
By focusing on these areas, deep tech founders can improve their chances of securing funding with favorable terms and accelerate their path to commercialization success. The article emphasizes the importance of a comprehensive approach that goes beyond showcasing research lab results and includes a strong go-to-market strategy, advocacy, and media awareness.
