TLDR:
- BFG Partners has activated their $100 million-plus third fund to invest in healthy consumer products.
- They are focusing on healthy and sustainable consumer brands with core check sizes between $3 million and $5 million.
BFG Partners, led by managing partners Tom Spier and Dayton Miller, has started investing out of its third fund. The firm is known for backing various food and beverage pioneers such as Olipop and Caulipower, and they will continue to support healthy and sustainable consumer brands with their new fund. BFG has achieved 70% of its $125 million target for the fund and plans to invest in the seed to series B stages with check sizes between $3 million and $5 million. The firm has a portfolio of high-growth businesses, many of which are category first movers, like Olipop and Caulipower. BFG’s previous two funds were $54 million and $108 million respectively, and they have seen success in investing early in companies like Olipop that have gone on to dominate their categories. The firm plans to broaden their investing areas into personal care with their new fund, while still prioritizing businesses with strong profitability and capital efficiency. They have also noted the growing importance of the secondary market as a path to liquidity for CPG-focused funds.
