Supertails: Revolutionizing Pet Care with $15M Funding and Own Brands

Bengaluru-based pet care startup Supertails has raised $15 million in Series B financing led by Sanjiv Goenka Group’s early-stage venture capital firm RPSG Capital Ventures. The funds will be used to build an omnichannel presence, expand the private-label vertical, and invest in technology and healthcare services. Supertails plans to open its first offline retail store by the end of the first quarter of FY25 and aims to add 50 veterinary doctors in the next few years. The startup claims to be the largest teleconsultation provider for pets in India and will use the funding to add more offline healthcare services. The private label business, which currently includes three brands, is expected to contribute 25-30% to the company’s revenue in the future. Supertails has raised a total of $25 million in funding and is growing at a rate of 10-12% per month. The pet care industry in India is growing at a CAGR of 16.5%.