TLDR:
- TechCrunch is part of the Yahoo family of brands, which includes Yahoo and AOL.
- Cookies are used on their sites and apps to provide services, authenticate users, prevent abuse, and measure usage.
- If users accept cookies, personalized ads and content may be displayed based on their interests, and data may be used for product improvement.
- Users can reject cookies or customize their privacy settings at any time.
TechCrunch, as part of the Yahoo family of brands, utilizes cookies and similar technologies to provide their sites and apps to users. Cookies allow for the storage and retrieval of information from devices, facilitating functions such as user authentication, security measures, and prevention of spam and abuse. They are also used to measure user activity on TechCrunch’s platforms.
If users choose to accept all cookies, personalized ads and content may be displayed based on their interest profiles. This personalized approach aims to enhance user experience and enable TechCrunch to measure the effectiveness of targeted advertising and content. Additionally, the data obtained can be utilized for the development and improvement of TechCrunch’s products and services.
However, if users do not wish for cookies and personal data to be used for these additional purposes, they have the option to reject all cookies. This means that personalized ads and content based on interest profiles will not be shown, and data will not be used for product improvement. Users also have the ability to customize their privacy settings according to their preferences. Changes can be made at any time by accessing the “Privacy & cookie settings” or “Privacy dashboard” links on TechCrunch’s sites and apps.
For more information on how personal data is handled, users can refer to TechCrunch’s privacy policy and cookie policy.
In summary, TechCrunch, as a part of the Yahoo family of brands, employs cookies to provide their sites and apps, ensure user security, and measure usage. Accepting cookies allows for personalized advertising and content based on interest profiles, as well as data utilization for product enhancement, while rejecting cookies removes these personalized features. Users retain control over their privacy settings and can customize them as desired.
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