TLDR:
The article discusses how TechCrunch, as part of the Yahoo family of brands, uses cookies and similar technologies to enhance user experience on their sites and apps. This includes providing services, preventing spam and abuse, and measuring user engagement. Additionally, TechCrunch and its partners may use cookies and personal data for personalized advertising and content, as well as to improve their products and services. Users have the option to manage their privacy settings and make choices regarding data usage.
Key Points:
- TechCrunch, part of the Yahoo family of brands, uses cookies and similar technologies on their sites and apps.
- Cookies are used to provide services, authenticate users, apply security measures, prevent spam and abuse, and measure user engagement.
- TechCrunch and its partners may use cookies and personal data for personalized advertising, content, and improving products and services.
- Users can manage their privacy settings and make choices regarding data usage.
As part of the Yahoo family of brands, TechCrunch utilizes cookies and similar technologies, such as web storage, to enhance the user experience on their sites and apps. Cookies enable the operators of websites and apps to store and retrieve information from users’ devices.
The main purposes of these cookies are to provide TechCrunch’s services to users, authenticate their identity, apply security measures, and prevent spam and abuse. Additionally, cookies are used to measure the usage of TechCrunch’s sites and apps, allowing them to analyze user engagement and improve their platforms accordingly.
By clicking ‘Accept all’, users give consent for TechCrunch and their partners, including the 244 members of the Interactive Advertising Bureau (IAB) Transparency & Consent Framework, to use cookies and personal data for various purposes. This may include displaying personalized advertisements and content based on users’ interest profiles, measuring the effectiveness of personalized ads and content, and further developing and enhancing TechCrunch’s products and services.
For users who do not wish to have cookies and personal data utilized for these additional purposes, they can click ‘Reject all’. This option allows individuals to opt-out of personalized advertising and content. Alternatively, users can click ‘Manage privacy settings’ to customize their choices and select specific preferences.
It is important to note that users have the flexibility to change their choices at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on TechCrunch’s sites and apps.
To gain a deeper understanding of how TechCrunch handles personal data, users are encouraged to review the privacy policy and cookie policy. These resources provide detailed information on how TechCrunch collects, uses, and safeguards personal data.
In conclusion, TechCrunch, as part of the Yahoo family of brands, utilizes cookies to enhance user experience on their platforms. While providing services, preventing abuse, and measuring engagement, TechCrunch and its partners may also use cookies and personal data for personalized advertising and content, as well as product and service improvements. Users have the ability to manage their privacy settings and make informed choices regarding the usage of their data.
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