TLDR:
- Microsoft is planning to replace its aging MSN.com website.
- The new MSN will focus on original content and be more personalized.
Microsoft is reportedly in the process of revamping its MSN.com website, aiming to replace the current aging platform with a more modern and personalized experience. The company plans to introduce a new version of MSN that will focus more on original content creation and will be better tailored to users’ preferences.
The existing MSN.com, which was launched back in 1995, offers a collection of news articles, weather updates, stock quotes, and other general information. However, the technology giant now aims to reposition the site as a dynamic content hub, curating stories from multiple sources and integrating popular social media platforms.
With the revamped MSN, Microsoft aims to reimagine the platform as a destination for news, entertainment, and lifestyle content, similar to other leading websites such as Yahoo and AOL. The redesigned site aims to attract a broader user base by offering a personalized experience, integrating artificial intelligence and machine learning to understand users’ preferences and tailor content recommendations accordingly.
The move to focus on original content creation aims to differentiate MSN from its competitors and provide users with unique and engaging stories. Microsoft is planning to partner with established and well-regarded publishers to develop exclusive content for the new MSN, ensuring a high-quality and diverse range of articles, videos, and other media.
Furthermore, the revamp will include integrating social media platforms into the site, allowing users to share and engage with content directly from MSN. This move aligns with the growing trend of social media becoming a dominant source of news consumption and aims to enhance the overall user experience on the platform.
While Microsoft has not provided a specific timeline for the launch of the revamped MSN, the company has started testing the new platform internally. The exact details regarding the visual design and layout of the new website remain unknown, but it is expected to incorporate a more modern look and feel to align with contemporary web design trends.
Overall, the Microsoft MSN revamp aims to bring the aging website into the modern era, offering users a more personalized and engaging experience. By focusing on original content creation and integrating social media, Microsoft hopes to attract a wider user base and increase its competitiveness in the digital content space.
