TL;DR:
- Yahoo family of brands, including TechCrunch, uses cookies to provide sites and apps, authenticate users, and measure your use of their platforms.
- If you click ‘Accept all,’ cookies and personal data will be used for personalized ads, measuring ad effectiveness, and product improvement.
- If you don’t want cookies and personal data to be used for these purposes, click ‘Reject all.’ You can also customize your privacy settings.
TechCrunch is part of the Yahoo family of brands, which includes sites and apps such as Yahoo and AOL. When you use these platforms, cookies are used to provide services, authenticate users, and measure your engagement on the sites and apps. These cookies allow the operators of the websites and apps to store and read information from your device.
If you click ‘Accept all’ in the cookie banner, both Yahoo and its partners (including 244 who are part of the IAB Transparency & Consent Framework) will use cookies and your personal data, such as IP address, precise location, and browsing and search data. This information will be used to display personalized ads and content based on your interests, measure the effectiveness of these personalized ads, and develop and improve products and services.
However, if you do not want Yahoo and its partners to use cookies and personal data for these additional purposes, you can click ‘Reject all’ on the cookie banner. This will prevent personalized ads and content from being displayed to you based on your interests. You can also click ‘Manage privacy settings’ to customize your choices.
You have the flexibility to change your cookie and privacy settings at any time. You can access the privacy settings by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links provided on Yahoo’s sites and apps. In the privacy policy and cookie policy, you can find more detailed information on how your personal data is processed and used by Yahoo and its partners.
Overall, Yahoo and its family of brands use cookies and personal data to enhance your experience on their platforms. By providing personalized ads and content, measuring their effectiveness, and improving products and services, they aim to deliver a better user experience.
Note: This summary is based on the information provided in the article and may not fully reflect the content of the original source.
