TLDR: TechCrunch, as part of the Yahoo family of brands, uses cookies to provide users with personalized ads and content based on interest profiles. Users have the option to manage their privacy settings and can choose to reject the use of cookies and personal data for these purposes.
Key Points:
- TechCrunch is part of the Yahoo family of brands
- Cookies are used to provide personalized ads and content
- Users can manage their privacy settings and reject the use of cookies and personal data
TechCrunch, a leading technology news website, operates as part of the Yahoo family of brands. As such, TechCrunch uses cookies and similar technologies, such as web storage, to enhance user experience and provide personalized ads and content to its users.
By using cookies, TechCrunch is able to store and read information from users’ devices, which allows for authentication, security measures, and prevention of spam and abuse. Additionally, cookies help measure users’ use of TechCrunch’s sites and apps, enabling the company to improve its products and services.
However, TechCrunch also understands the importance of user privacy and provides options for users to manage their privacy settings. By clicking on the ‘Manage privacy settings’ link, users can customize their choices regarding the use of cookies and personal data. This empowers users to reject the use of cookies and personal data for the purpose of displaying personalized ads and content.
In addition to TechCrunch’s own privacy settings, the company also complies with the IAB Transparency & Consent Framework, which includes 243 partners. These partners may also use cookies and personal data for personalized ads and content.
It is worth noting that rejecting the use of cookies and personal data for personalized ads and content may result in a less tailored browsing experience on TechCrunch and other websites. However, it provides users with greater control over their privacy and the ability to prevent the collection and use of their personal information for advertising purposes.
To change privacy settings or review TechCrunch’s privacy policies, users can click on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the TechCrunch website. This allows users to make adjustments to their choices at any time.
In conclusion, TechCrunch, as part of the Yahoo family of brands, uses cookies to enhance user experience and provide personalized ads and content. However, users have the ability to manage their privacy settings and reject the use of cookies and personal data for these purposes. By empowering users with control over their privacy, TechCrunch aims to provide a transparent and tailored user experience.
