Title: TechCrunch, a part of the Yahoo family of brands, uses cookies to provide personalized ads and content based on user interests, measure effectiveness, and improve products and services. Users can manage privacy settings to control data usage.
- TechCrunch is a part of the Yahoo family of brands, including Yahoo and AOL.
- Cookies are used to provide services, authenticate users, prevent spam and abuse, and measure user activity on the site.
- By accepting cookies, personalized ads and content based on user interests will be displayed.
- User data such as IP address, precise location, and browsing/search data may be collected and used for ad personalization and product/service improvement.
- Users have the option to reject or customize cookie usage by managing privacy settings through the privacy dashboard.
- Data usage is further explained in the privacy policy and cookie policy of TechCrunch.
TechCrunch, being part of the Yahoo family of brands, utilizes cookies to enhance user experience and provide personalized ads and content. Cookies, including similar technologies like web storage, allow website and app operators to store and retrieve information from user devices.
The primary uses of cookies on TechCrunch and its affiliated brands are to provide seamless access to sites and apps, authenticate users, implement security measures, and prevent spam and abuse. Additionally, cookies are utilized to measure user engagement and activity on the platforms.
When users click ‘Accept all’ on the cookie banner, both TechCrunch and its partners, including 243 entities that are part of the IAB Transparency & Consent Framework, can use cookies and personal data for additional purposes. These purposes include displaying personalized ads and content based on user interest profiles, measuring the effectiveness of such content, and continuously enhancing products and services. The personal data that may be collected includes IP address, precise location, and browsing and search data.
However, users are given the option to reject all cookies and personal data usage for these additional purposes. By clicking ‘Reject all,’ users can opt-out of personalized ads and content based on their interest profiles. Alternatively, users can choose to customize their data usage preferences by clicking ‘Manage privacy settings.’ Through the privacy and cookie settings dashboard, users can control which data is collected and used, allowing them to strike a balance between privacy and personalization.
It is important for users to note that they have the flexibility to change their privacy settings at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links provided on TechCrunch and its affiliated sites and apps. For a more detailed understanding of how personal data is used, users can refer to the privacy policy and cookie policy of TechCrunch.
To summarize, TechCrunch, as a part of the Yahoo family of brands, uses cookies to improve user experience, provide personalized ads, measure effectiveness, and enhance products and services. Users have the autonomy to manage their privacy settings and control data usage based on their preferences and interests.
For more information on these topics and TechCrunch’s data usage, please refer to our privacy policy and cookie policy.
