Key Points:
- Mercadona’s president, Juan Roig, has invested €900,000 in market analytics startup FlipFlow.
- FlipFlow offers a market analytics suite that provides precise, actionable, and real-time information on products, competitors, and markets.
- The funding will be used to accelerate FlipFlow’s growth in existing markets and expand globally.
Mercadona’s president, Juan Roig, has invested €900,000 in market analytics startup FlipFlow. The funding round also saw participation from All Iron, Abac, and Lanai Partners. FlipFlow offers a market analytics suite that provides brands, manufacturers, and distributors with precise, actionable, and real-time information on their products, competitors, and markets globally. The startup operates in five countries and monitors over 50 markets, collecting hundreds of millions of daily data points.
The recent funding will be used to accelerate FlipFlow’s growth in existing markets and initiate global expansion. The company plans to continue enhancing its core technology, which integrates data collection with Business Intelligence and artificial intelligence. The goal is to globally influence decision-making in the sector.
FlipFlow’s advanced system aims to improve customer flow prediction and management in various venues, enhancing business operations and customer service. The funding from Juan Roig and other investors will not only provide capital but also contribute to FlipFlow’s mission of transforming real-time market data analysis and adding value to businesses.
