TechCrunch, as part of the Yahoo family of brands, uses cookies and other related technology to provide and improve their sites and apps. The implementation of cookies serve various functions including user authentication, application of security measures, and spam prevention. The information that operators are able to derive from one’s device aids in effective adjustment and enhancements on the sites and apps, as a part of their service offerings, thus increasing user-friendliness and relevance.
- Cookies are used to authenticate users, provide security measures, and prevent spam and abuse.
- User’s IP address, precise location, and browsing and search data are used to display personalised ads and content, measure effectiveness of these ads and content, and to improve and develop products and services.
- Users are given the flexibility and control over how their data is utilised, with the ability to either accept all cookie usage, reject all, or customise their privacy settings.
- Changes to privacy and cookie settings can be done at any time via the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links within the sites and apps.
In addition to provision of services, collected personal data assists in delivering personalised content. Individual’s browsing and search data, precise location, and IP address are factors that contribute to the tailoring of ads and content. The goal is not only to personalise content, but to also measure its effectiveness, thus aiding in the improvement and development of products and services.
The power to monitor and control how personal data is consumed, lies notably with the user. The user is able to ‘Accept all’ data utilisation, ‘Reject all’, or delve into ‘Manage privacy settings’ for more specific adjustments. Changes to these settings can be actioned at any given time.
To understand fully how personal data is handled by TechCrunch and other brands under Yahoo, it is recommended we refer to their privacy and cookie policies.
