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January 16, 2024
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TLDR:

  • Microsoft News (MSN) website and its related apps will be revamped and rebranded as Microsoft Start.
  • The Microsoft Start platform will be available across multiple platforms, including Windows 10, iOS, Android, and macOS.

Microsoft announced its plan to revamp and rebrand its MSN website and apps as Microsoft Start, aiming to provide users with personalized news, information, and shopping options. By consolidating its various news services under a single platform, Microsoft intends to offer a more coherent and tailored experience to its users.

Microsoft Start will be accessible through multiple platforms, including Windows 10, iOS, Android, and macOS. The platform will create a seamless experience for users across devices, enabling them to personalize their news feeds and discover new content based on their preferences and interests.

One of the key features of Microsoft Start is its ability to adapt to users’ preferences over time, learning from their interactions and delivering content that aligns with their interests. By leveraging artificial intelligence (AI) capabilities, Microsoft aims to provide a more personalized and curated news experience.

In addition to news articles, Microsoft Start will also incorporate other forms of media, such as videos and slideshows, to enhance the overall experience. The platform will allow users to customize their news feeds, making it easy to access the content they care about the most.

Microsoft is also integrating its other services into Microsoft Start, such as Outlook, Office, and Teams, to provide a seamless user experience. This integration will allow users to access their emails, documents, and collaborate with colleagues directly from the platform, further enhancing its functionality.

Furthermore, Microsoft Start will include a shopping experience, integrating with Microsoft’s digital storefronts. Users can discover deals and promotions, making it convenient to shop directly from the platform.

Microsoft Start is part of Microsoft’s broader strategy to retain and engage users within its ecosystem. By providing a personalized and customizable experience, Microsoft aims to compete with other news aggregation platforms and draw users to its services regularly.

The transition from MSN to Microsoft Start is expected to be seamless for existing users, with their preferences and settings carried over to the new platform. Microsoft will gradually roll out the rebranding across its various apps and platforms, ensuring a smooth transition for its user base.

Overall, Microsoft’s rebranding of MSN as Microsoft Start signifies its commitment to delivering personalized news and information to users. With its cross-platform availability, integration with other Microsoft services, and customization options, Microsoft Start aims to offer a comprehensive and tailored experience for users seeking news and content.

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