TLDR:
A venture capitalist has stated that startups in 2024 will require a strong marketing strategy in order to secure funding. This “unstealthing” process involves increasing a company’s visibility in search engine results and leveraging media opportunities to create awareness. Investing in search engine optimization (SEO) and capital campaigns are essential components of this strategy.
The venture capitalist firm Harmonix Fund, which focuses on healthcare and scientific startups, emphasizes the need for startups to be “Googleable” and have a strong internet presence. In the past, startups could raise money without disclosing much information about their business, but now, recognition and visibility are necessary to attract investors.
Harmonix Fund has invested in about 45 companies over the past four years and advises startups to “be a painkiller and not a vitamin,” meaning they should create products or services that people are willing to pay for.
Overall, the article highlights the increasing importance of marketing in the startup world, particularly in terms of gaining visibility and attracting investors.
