Unveiling the Winning Marketing Recipe for VC Unstealthing

TLDR: Venture capitalists are looking for startups with a strong marketing strategy in order to secure funding. This strategy, known as “unstealthing,” requires startups to have an internet presence and be searchable on platforms like Google and Bing. The days of being able to raise money with just a pitch deck and idea are over, and startups need to actively market themselves and secure media opportunities to attract investment. Startups in the healthcare and sciences industries are particularly encouraged to have a strong marketing strategy. In 2024, the average size of a venture fund is $80 million, and startups need to stand out in order to secure funding. Venture capital firm Harmonix is raising a $100 million fund and emphasizes the importance of strong data and automation in attracting investors. Overall, startups need to build something that people are willing to pay for in order to secure funding.