TLDR:
- Gen Z’s influence and purchasing power are on the rise, with over $450 billion in global spending power.
- Communication with Gen Z requires vulnerability, values, and lifestyle considerations.
Article Summary:
Fortune Brainstorm Tech panelists discussed the importance of effective communication with Gen Z, emphasizing the need for vulnerability and understanding of their values and lifestyle preferences. Gen Z prioritizes values and vibes over pay and prestige, placing importance on feeling good in their day-to-day lives. Lifestyle is a key factor for Gen Z, who have lived through isolation due to COVID-19, increasing political polarization, and economic uncertainty.
Social media plays a crucial role for Gen Z, offering opportunities while also posing challenges. The panelists advised executives to be more vulnerable in their communication and to prioritize in-person interactions. Gen Z’s inclination towards chillness is seen as a form of rebellion, reflecting their commitment to authenticity.
The article also includes updates on recent venture deals and private equity investments, showcasing the latest developments in the business world.
