TLDR:
- Yahoo is part of the Yahoo family of brands
- They use cookies for various purposes, including providing personalized ads
In the article, Yahoo discusses how they are part of the Yahoo family of brands, which includes Yahoo and AOL, as well as Yahoo Advertising. They use cookies, including similar technologies like web storage, to store and retrieve information from users’ devices. These cookies are used for purposes such as providing sites and applications, authenticating users, implementing security measures, and measuring user activity.
By clicking on “Accept all”, Yahoo and their partners, including 237 who are part of the IAB Europe Consent Framework, will store and use information on the device (i.e. use cookies) to provide personalized ads and content, measure ads and content, analyze audiences, and develop services. Users can customize their choices by clicking on “Manage Privacy Settings” and can change their preferences at any time by clicking on links provided on Yahoo’s sites and applications.
Yahoo emphasizes the importance of privacy and provides links to their Privacy Policy and Cookie Policy for more information. Users can also click on “Accept all”, “Refuse all”, or “Manage Privacy Settings” to make their choices regarding cookies and data usage by Yahoo and their partners.