TLDR:
– Jeff Goff, founder of Natur Athletics in Indian Land, S.C., has been growing his minimalist style shoe business through various marketing methods, including trade shows and venture capital conferences.
– Goff attended the venture capital conference in Charlotte, Seed the South, to further expand his business.
Mike Switzer interviews Jeff Goff, founder of Natur Athletics in Indian Land, S.C., to discuss his experience at the venture capital conference and how he has been growing his business.
During the interview, Goff shares insights into the marketing strategies he has used to drive growth for Natur Athletics and the impact of attending trade shows and venture conferences on his business.
Overall, the article highlights the importance of networking and participating in industry events to expand a business and attract investment opportunities.