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TLDR: This article discusses how TechCrunch, a member of the Yahoo family of brands, uses cookies to provide their sites and apps to users, authenticate users, apply security measures, prevent spam and abuse, and measure user activity. By accepting cookies, users allow TechCrunch and their partners to display personalized ads, measure the effectiveness of ads, and improve their products and services. Users have the option to customize their privacy settings or reject the use of cookies altogether.

TechCrunch, as a part of the Yahoo family of brands, utilizes cookies to enhance the user experience on their sites and apps. Cookies, along with similar technologies such as web storage, enable the operators to store and retrieve information from the user’s device. These cookies are used for various purposes, including authenticating users, implementing security measures, preventing spam and abuse, and measuring the user’s engagement with the sites and apps.

If the user chooses to accept all cookies, TechCrunch and their partners, including 244 participants in the IAB Transparency & Consent Framework, will also utilize the cookies and personal data, such as IP address, precise location, browsing history, and search data, to display personalized ads and content. This personalized advertising is based on the user’s interest profiles, which are created using the collected data. Additionally, the effectiveness of the personalized ads and content is measured, and this data is used to further improve TechCrunch’s products and services.

However, users who do not wish to have cookies and personal data used for these additional purposes have the option to reject all cookies. By choosing this option, the user can prevent TechCrunch and their partners from utilizing their personal data for personalized ads and content, as well as for measuring ad effectiveness and service improvement. Users can also manage their privacy settings and customize their choices according to their preferences.

To change the chosen settings, users can access the “Privacy & cookie settings” or “Privacy dashboard” links on TechCrunch’s sites and apps. They can also find more information about how their personal data is used in TechCrunch’s privacy policy and cookie policy.

In conclusion, TechCrunch, as a member of the Yahoo family of brands, utilizes cookies to enhance user experience and provide personalized ads and content. However, users have the option to reject cookies and manage their privacy settings to protect their personal data.

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