TLDR:
- Mondelēz has launched a corporate VC called SnackFutures Ventures to focus on future acquisitions.
- The goal is to invest in growth-stage companies aligned with Mondelēz’s categories and markets.
Article Summary:
Mondelēz has transitioned from its SnackFutures innovation hub to launching SnackFutures Ventures, a corporate VC aimed at investing in disruptive growth-stage companies. The focus is on scaling up businesses within Mondelēz’s existing categories before incorporating them into its portfolio. This move comes after Mondelēz’s successful acquisition of Hu Master Holdings for $340 million in 2021.
SnackFutures Ventures targets early-stage brands that disrupt Mondelēz’s core categories like chocolate, biscuits, and baked goods. The venture also looks for global scale-up companies with annual revenues of at least $20 million and positive EBITDA. The average check size for investments is around $2-3 million, with a goal of making around two to three deals per year.
So far, SnackFutures Ventures has invested in Israeli startups like Celleste Bio and Torr Food Tech. The firm’s investment strategy is to be strategic and choosy, focusing on businesses with capabilities and technologies relevant to Mondelēz’s portfolio and future. Despite market challenges, Mondelēz remains optimistic about the potential for growth and returns in the food industry.
