TLDR:
- BranchLab launches privacy-safe healthcare advertising solution
- Seed funding round led by newark venture partners (nvp)
BranchLab, a data science company, has introduced a new privacy-safe healthcare advertising solution with the support of a seed funding round led by newark venture partners (nvp). The company, founded by industry veterans Josh Walsh, Michael Parkes, and Chris Cagle, aims to help healthcare and pharmaceutical brands reach consumers in a privacy-compliant way. BranchLab’s HealthGraph™ database aggregates anonymized data from over 300 million US residents, enabling targeted advertising based on comprehensive audience models derived from machine learning algorithms. The company plans to use the funding to accelerate product development and expand its market presence in the industry. With the increasing regulations and restrictions on consumer data and privacy, BranchLab’s innovative approach to healthcare advertising has received positive feedback from investors and industry professionals alike.
