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Today: May 14, 2024
January 12, 2024
2 mins read

Pickler: Amsterdam’s Green Guardian, Fighting Greenwashing in Packaging with €500k

TLDR:

Amsterdam-based climate tech company Pickler has raised €500,000 in funding to develop its footprint software. This software enables packaging companies to calculate, reduce, and share the environmental impact of their packaging. The funding was led by Shamrock Ventures, a venture capital fund focused on sustainable tech investments, and supported by APX.vc. Pickler’s software comes at a time when packaging industry players are facing increased pressure to be transparent about their environmental impact due to new EU legislation and growing consumer consciousness. The software uses a Life Cycle Assessment (LCA) methodology and predictive algorithms to calculate packaging footprints at a fraction of the current cost. It aims to help companies comply with EU legislation, reduce emissions, and avoid greenwashing.

Key Points:

  • Amsterdam climate tech company Pickler has raised €500,000 in funding.
  • The company’s software enables packaging companies to calculate, reduce, and share the environmental impact of their packaging.
  • The funding round was led by Shamrock Ventures and supported by APX.vc.
  • Pickler’s software addresses the increased pressure on packaging industry players to be transparent about their environmental impact.
  • The software uses a Life Cycle Assessment (LCA) methodology and predictive algorithms to calculate packaging footprints at a fraction of the current cost.
  • It aims to help companies comply with EU legislation, reduce emissions, and avoid greenwashing.

New funding has been secured by Pickler, an Amsterdam-based climate tech startup, to further develop its footprint software. This software allows packaging companies to accurately calculate, reduce, and communicate the environmental impact of their packaging. Leading the funding round was Shamrock Ventures, a venture capital fund specializing in sustainable technology investments. Existing investor APX.vc also participated in the round. Pickler’s software comes at a critical time for the packaging industry, with increased pressure to be transparent about the environmental impact of their products. The Green Claims Directive and Corporate Sustainability Reporting Directive (CSDR) in the EU require packaging producers, distributors, and retailers to showcase the impact of their complete packaging portfolios. Koen de Beer, co-founder of Pickler, expressed confidence in the business opportunities that the reduction of product footprints will bring in the next five years. The investment will enable Pickler to reach more companies in the packaging industry and help them effectively reduce emissions in their value chain.

Pickler was founded in 2021 and offers a solution to the challenge of creating and communicating credible environmental evidence for packaging on a large scale. The software applies an accessible Life Cycle Assessment (LCA) methodology, combined with packaging-focused predictive algorithms and a dynamic auto-updated data system. This allows for accurate footprint calculations at a fraction of the current costs, even with limited supplier data. The user-friendly software empowers packaging companies with any professional background to cost-effectively calculate, compare, and communicate the environmental impact of their packaging throughout its life cycle. By helping companies comply with EU legislation, Pickler aims to support sustainable decision-making and reduction throughout the value chain.

The funding round led by Shamrock Ventures underlines the need for software like Pickler’s. Tommy Hurley, managing partner at Shamrock Ventures, highlighted the unique value of Pickler’s software in making product footprint calculations accessible to businesses. He expressed excitement in supporting Pickler’s mission to help the packaging industry achieve the 55% CO2-eq EU reduction target for 2030. Pickler’s software is fully compliant with anti-greenwashing legislation such as the EU’s Green Claims Directive and the Dutch Authority for Consumers and Markets. The company’s collaboration with the foundation Sustainability Impact Metrics ensures independence and credibility in its methodology, database, and results. By using the software, packaging companies can confidently communicate credible environmental insights to their customers, setting themselves apart from competitors and meeting customer demand for transparent environmental impact information at the earliest stages.

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