TLDR:
- Natura &Co has launched a corporate venture capital fund called Natura Ventures in partnership with Vox Capital.
- The fund, initially endowed with R$50 million, will focus on investing in start-ups in the circular economy, beauty, and customer service technology sectors.
Natura &Co, a Brazilian cosmetics manufacturer, has announced the creation of a corporate venture capital fund named Natura Ventures. The fund, established in collaboration with impact investment firm Vox Capital, has been endowed with an initial capital of R$50 million. The goal of the fund is to invest in approximately 15 start-ups specializing in the circular economy, beauty, and customer service technology sectors.
According to José Manuel Silva, Vice President of New Business at Natura &Co Latin America, the launch of Natura Ventures marks a significant milestone in the company’s innovation strategies. After years of open innovation, Natura &Co has decided to create its own venture capital fund to further enhance its innovation efforts. The fund aims to provide greater firepower for the company’s future endeavors.
This move by Natura &Co reflects the company’s commitment to fostering innovative solutions in the cosmetics industry, particularly in areas such as sustainability, technology, and customer experience. By partnering with Vox Capital, an impact investment firm known for its focus on social and environmental impact, Natura &Co aims to support start-ups that align with its values and goals.
Overall, the launch of Natura Ventures represents a strategic investment in the future of the cosmetics industry, signaling Natura &Co’s dedication to driving positive change and innovation in the sector. With a focus on sustainability, technology, and customer service, the fund is well-positioned to support the development of groundbreaking ideas and solutions that align with Natura &Co’s overarching mission and values.
