TLDR:
Yahoo, as part of the Yahoo family of brands, uses cookies on their sites and applications for various purposes such as providing personalized content and ads, measuring ad performance, and studying audiences. Users can manage their privacy settings and preferences at any time.
Summary:
The article discusses how Yahoo, as part of the Yahoo family of brands, uses cookies on their sites and applications for various purposes. These purposes include providing personalized content and ads, measuring ad performance, studying audiences, authenticating users, implementing security measures, and preventing spam and abuse. Users are given the option to accept or refuse the use of cookies and their personal data for these purposes. They can also manage their privacy settings and preferences at any time by clicking on the appropriate links provided on Yahoo’s sites and applications. The article emphasizes the importance of understanding how personal data is used by Yahoo and provides links to their Privacy Policy and Cookie Policy for more information.