TLDR:
- Liquid Death, a beverage company based in Los Angeles, raised $67M in funding
- The funding round included new investor SuRo Capital and follow-on investors Live Nation, Science, Inc., and Creek Capital Partners
Liquid Death, a Los Angeles-based beverage company, recently closed a $67M funding round. The round included new investor SuRo Capital, as well as follow-on investors Live Nation, Science, Inc., and Creek Capital Partners. Notable individual investors included actor Josh Brolin, NFL All-Pro and entrepreneur DeAndre Hopkins, The Chapelle Show co-creator Neal Brennan, Sepultura’s Derrick Green, and comedian Jim Jefferies.
The company, led by CEO and Founder Mike Cessario, utilizes comedy and entertainment to promote health and sustainability. They offer a range of health products packaged in recyclable tallboy cans, with their newest product lines including iced tea and flavored sparkling water. The recent funding will be used to further scale distribution nationally and accelerate product innovation.
One of Liquid Death’s recent product launches is Death Dust, their hydration sticks which mark the company’s first core product beyond the ready-to-drink beverage category. This move showcases their commitment to expanding their product offerings and catering to a wider audience.
Overall, this funding round signifies a significant milestone for Liquid Death as they continue to grow and make a mark in the beverage industry with their unique approach to promoting health and sustainability.
