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May 3, 2024
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Financially Savvy Serena: How Her Dad Taught Her Money Management


  • Serena Williams managed her own money from a young age under the guidance of her father, who made sure she learned to manage her finances responsibly.
  • After retiring from tennis, Williams has dedicated her time to Serena Ventures, a venture capital fund she started in 2014, where she aims to level the playing field for women and people of color in the entrepreneurial world.

Tennis star Serena Williams, known for her impressive career on the court, began managing her own finances at a young age, guided by her father, Richard Williams. Even as a teenager, Richard made sure Serena handled her money responsibly, teaching her valuable lessons in financial management that she would carry into her future career endeavors.

When Serena ventured into the business world, she used the skills she learned from her father to negotiate deals and partnerships successfully. Her father’s influence was not only instrumental in her tennis career but also in her transition to her second act, where she focused on building Serena Ventures, a venture capital fund aimed at supporting women and people of color founders.

Retired from tennis since 2022, Serena has dedicated her time to growing Serena Ventures and making impactful investments. She aims to address the disparity in venture capital funding for women and people of color, using her platform to bring attention to their stories and initiatives.

Through Serena Ventures, she has already invested in over 20 companies, with 68% of the portfolio founded by women and people of color. Williams’s dedication to empowering underrepresented entrepreneurs highlights her commitment to creating a more inclusive and diverse business landscape.

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