TLDR:
• dKilo secures $3.2 million in funding round from Upturn Ventures and Revival Labs to transform out-of-home advertising in the Saudi market.
• The investment mix of equity and financing is strategically designed to introduce innovative approaches to the industry.
Egyptian dKilo has successfully secured $3.2 million in Seed round funding from Upturn Ventures and Revival Labs during Leap 2024. The goal of this funding is to revolutionize out-of-home advertising in the Saudi Market. The strategic investment blend of equity and financing seeks to redefine the landscape of out-of-home advertising by introducing novel approaches to the industry. Through collaborative efforts, this partnership aims to revolutionize how brands interact with audiences beyond traditional digital realms, opening up new avenues for e-commerce businesses to enhance their visibility and drive conversions. dKilo is poised to establish a fresh avenue for brands to engage with consumers, leveraging mobility to facilitate connections with target audiences in real-world settings and streamlining the process via its online platform. This partnership underscores a commitment to forward-thinking communication, providing a glimpse into the future of consumer engagement within the region.
