TLDR:
- Yahoo is part of the Yahoo family of brands, including AOL.
- They use cookies for various purposes, including providing sites and apps, authentication, security, and personalized advertising.
Summary:
Yahoo, as part of the Yahoo family of brands, utilizes cookies and similar technologies to enhance the user experience on their sites and apps. These cookies are used for various purposes such as providing the sites and apps to users, authentication, applying security measures, and measuring user engagement. Additionally, they use cookies for personalized advertising and content, advertising and content measurement, and audience research and services development.
Users have the option to accept all cookies, reject all cookies, or customize their privacy settings. By accepting cookies, Yahoo and their partners may store and access information on user devices, use geolocation data, and collect other personal data for the purposes mentioned above. Users can change their cookie preferences at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on Yahoo’s sites and apps.