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January 3, 2024
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The article discusses the use of cookies by AOL and its family of brands, including Yahoo. Cookies are used to provide their sites and apps to users, authenticate users, apply security measures, prevent spam and abuse, and measure user activity. If users give consent, cookies and personal data can be used to display personalized ads and content, measure the effectiveness of such ads, and improve their products and services. However, users have the option to reject cookies and customize their privacy settings.

Key points:

  • AOL is part of the Yahoo family of brands and uses cookies on their sites and apps.
  • Cookies are used to provide services, authenticate users, prevent abuse, and measure usage.
  • If users consent, cookies can be used for personalized ads, content measurement, and product improvement.
  • Users have the option to reject cookies and manage their privacy settings.

When using the sites and apps owned by AOL and its family of brands, cookies are utilized to provide services, authenticate users, apply security measures, prevent spam and abuse, and measure the usage of the sites and apps. Cookies, including similar technologies such as web storage, allow the operators of these websites and apps to store and read information from user devices. The use of cookies is outlined in their cookie policy, where users can gain further understanding of how cookies are utilized.

AOL and its partners, including those who are part of the IAB Transparency & Consent Framework, may use cookies and personal data for additional purposes if users give consent. Personal data may include IP address, precise location, and browsing and search data. With this consent, personalized ads and content can be displayed based on user interest profiles. The effectiveness of these personalized ads and content can also be measured, and the products and services provided by AOL and its family of brands can be developed and improved upon.

However, users have the option to reject all cookies and prevent the use of personal data for these additional purposes. By clicking ‘Reject all’, users can opt out of personalized ads and content based on interest profiles, as well as the measurement of their effectiveness. If users prefer to customize their choices, they can click ‘Manage privacy settings’.

The privacy settings can be changed at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the sites and apps. The privacy policy and cookie policy provide detailed information about how user personal data is used.

In conclusion, AOL and its family of brands utilize cookies for various purposes while providing their sites and apps to users. The use of cookies includes providing services, authenticating users, preventing abuse, and measuring usage. With user consent, cookies and personal data can be utilized for displaying personalized ads and content, measuring the effectiveness of these ads, and improving products and services. However, users have the option to reject cookies and customize their privacy settings according to their preferences.

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