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Today: December 16, 2025
July 24, 2024
1 min read

Advice from HR Tech Angel: Prioritize People and Culture

TLDR:

  • Stefan Menden, founder of Menden Ventures, advises startups to understand the needs of HR leaders as their customers.
  • Menden emphasizes the importance of focusing on the end customer, HR leaders, rather than just the product.

Stefan Menden, founder of Menden Ventures and an angel investor in HR tech startups, shares his insights in an exclusive interview with UNLEASH. As a serial entrepreneur turned investor, Menden emphasizes the importance of understanding the needs and challenges of the end customer, HR leaders. He highlights the key elements startups should focus on to succeed in the HR tech space.

Menden started his journey as a founder of an HR tech company, SQUEAKER, and later transitioned into the world of venture capital. His experience on both sides of the sector positions him as an expert in the future of work startups. He advises startups to focus on addressing the needs of HR leaders, such as talent shortages, workforce management, and building a resilient workforce through technology.

One of the key messages Menden conveys is the importance of embracing failure as a learning opportunity for entrepreneurs. He believes that failures contribute to later successes and help maintain a resilient and positive mindset on the challenging journey of running a startup.

Overall, Menden’s insights shed light on the essential aspects that startups in the HR tech space should focus on, such as understanding the needs of the end customer, staying customer-centric, and addressing key challenges in the future of work.

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