TLDR:
- TechCrunch is part of the Yahoo family of brands
- When using their sites and apps, Cookies are used to provide services, authenticate users, prevent spam, and measure usage
The article explains that TechCrunch is a part of the Yahoo family of brands, which includes Yahoo and AOL, as well as their digital advertising service, Yahoo Advertising. They use Cookies, including similar technologies like web storage, to store and read information from user devices. Cookies are used for various purposes such as providing sites and apps, authenticating users, applying security measures, preventing spam and abuse, and measuring user usage.
By clicking ‘Accept all’, users and partners will also use cookies and personal data like IP address, location, browsing, and search data to display personalized ads and content based on interest profiles, measure the effectiveness of personalized ads and content, and improve products and services. However, users can click ‘Reject all’ if they do not want cookies and personal data to be used for these additional purposes. Alternatively, they can click ‘Manage privacy settings’ to customize their choices. Users have the flexibility to change their choices at any time by clicking on ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the sites and apps.
Overall, the article highlights the importance of Cookies in providing personalized experiences and improving services on websites and apps within the Yahoo family of brands. Users have the option to manage their privacy settings and control the use of cookies and personal data for targeted advertising and content.
