TLDR:
- Mariliis Holm of Sustainable Food Ventures discusses how to get funded in 2024 in the latest podcast episode.
- Investors are looking for founders with passion, perseverance, and a clear understanding of the venture process.
In the latest episode of the Investment Climate Podcast, podcast host Alex Shandrovsky interviews Mariliis Holm, Co-Founder and Partner of Sustainable Food Ventures. Sustainable Food Ventures aims to support founders in developing sustainable food products and scaling profitable companies in the global $12 trillion food and grocery retail market. They have invested in 59 companies and deployed $4 million.
During the podcast, Mariliis discusses their investment process and shares insights on how investors can make a call within two meetings with the right team and market size insights presented by the founders. She emphasizes the importance of outreach strategies, such as applying through the website, warm introductions, and utilizing LinkedIn for networking.
Mariliis also highlights the role of investors in providing not just funding, but also guidance, support, and a network of resources to help founders succeed. She notes that investors are looking for founders with the willingness to learn and adapt, understanding of the market and the problem being solved, and a clear vision for the future.
For founders seeking venture capital funding, Mariliis advises them to understand if their company is venture-backable and to be prepared for the complexities and accelerated growth expectations of venture funding. She stresses the importance of passion, perseverance, and a clear understanding of the venture process in building a successful company.
Overall, the podcast episode provides valuable insights for founders looking to secure funding in 2024 and emphasizes the importance of having a strong team, vision, and support system to navigate the challenges of building a successful company in the sustainable food industry.
