TLDR:
- UK-based venture capital firm Hambro Perks changes name to Salica Investments.
- CEO Andrew Wyke expresses delight at the rebranding.
Full Article:
UK-based venture capital firm Hambro Perks has undergone a name change, effective immediately. The firm will now be known as Salica Investments, with the decision made to emphasize reliability, strength, and organic growth potential. The name change draws inspiration from the Latin and Greek words for ‘willow’ and ‘fruit’, respectively.
Andrew Wyke, the chief executive of Salica Investments, expressed delight in revealing the new name. He believes that the rebrand accurately represents the firm’s achievements so far and its ambitions for the future. He sees this as a positive step forward for the company.
The rebranding process is part of a strategic shift for the firm, aimed at highlighting its evolution and growth. This move comes amidst a period of change in the investment industry, with companies adapting to new regulatory and technological challenges.
In addition to the name change, Salica Investments also aims to provide exclusive member-only insights to its clients. This includes real-time news, analysis, and opinion from the investment industry, with a focus on sustainability in the ESG space.
Overall, the rebranding of Hambro Perks to Salica Investments signifies a fresh start for the venture capital firm. With a renewed focus on reliability and growth, the company is positioning itself for success in the evolving investment landscape.
