TLDR:
– BranchLab receives seed-round funding for healthcare marketing product
– Company founded by former AdTheorent and VideoAmp executives
BranchLab, a data-science company focused on healthcare marketing, recently announced the launch of its first product backed by a seed round of funding led by newark venture partners. Founded by CEO Josh Walsh, President and Chief Revenue Officer Michael Parkes, and Chief Technology Officer Chris Cagle, all of whom have extensive experience in the industry, BranchLab aims to utilize artificial intelligence to help healthcare marketers target appropriate consumers.
The ad industry has seen a growing trend in data utilization to target consumers, but healthcare marketers face unique challenges due to strict privacy requirements surrounding medical records. BranchLab’s database, HealthGraph, aggregates anonymized data from over 300 million U.S. residents and 2.1 million healthcare providers to create comprehensive audience models using machine learning techniques for targeted advertising and campaign optimization.
The company’s mission to prioritize consumer privacy and enhance advertising performance has garnered support from venture capitalists, including Aperiam and newark venture partners. With the healthcare advertising market projected to reach almost $34 billion by 2032, BranchLab’s innovative approach to data-driven marketing is positioned to make a significant impact in the industry.
