TLDR:
- imagino raises €25 million Series A investment led by Cathay Innovation and joined by henQ to drive growth and international expansion.
- Founded in 2017, imagino provides a Customer Data Platform (CDP) to enhance marketing campaigns and improve ROI for brands.
imagino, a marketing technology provider based in Paris, has secured a €25 million Series A investment led by Cathay Innovation and joined by henQ. The investment aims to accelerate the company’s growth and support its international expansion, focusing on the UK and US markets. Founded in 2017, imagino offers a Customer Data Platform (CDP) that provides brands with actionable insights to enhance their marketing campaigns. The company’s leadership team, consisting of experienced entrepreneurs, have a successful track record in growing businesses, including the sale of Neolane to Adobe for $600 million.
The investment will enable imagino to expand its presence in the UK and launch in the US, while also dedicating resources to product development. The company has already tested generative AI features like AI Copywriter, with plans to further develop generative and predictive AI to give brands a competitive edge. With the marketing automation market expected to reach $15.36 billion by 2024, imagino is well-positioned to meet the growing demand for reliable data sources and personalised customer experiences.
The partnership with Cathay Innovation and henQ will provide imagino with valuable expertise and support as it scales internationally. The company’s focus on AI and international growth aligns with the investors’ track record of backing successful entrepreneurial businesses. Lindsay McEwan, Chief Revenue Officer at imagino, highlights the positive reception of the company’s offerings in the UK and emphasizes imagino’s ability to deliver maximum value without heavy investment costs.
Overall, imagino’s €25 million Series A investment will fuel its expansion into key markets, support ongoing product development, and leverage AI technologies to enhance customer experiences and drive marketing success.
