TLDR: Hawke’s Brewing and Bare Funerals toast $1 million media-for-equity deals
Key Points:
- Scaleup Mediafund has backed Sydney microbrewery Hawke’s Brewing and funeral startup Bare Funeral Group in $1 million media-for-equity deals.
- The fund provides discounted advertising and marketing inventory in exchange for equity to help consumer-facing startups accelerate their growth.
In a recent article by Startup Daily, it was revealed that Hawke’s Brewing and Bare Funeral Group have secured $1 million media-for-equity deals through the Scaleup Mediafund. These deals involve backing from industry giants such as News Corp, Nova, and Foxtel. The fund, worth $15 million, aims to support startups in building their brands through marketing and advertising partnerships.
Hawke’s Brewing, founded in 2017 in Sydney, has gained attention for its association with former Prime Minister Bob Hawke, who lent his name and image to the brand. The royalties from this collaboration go towards supporting Landcare Australia. On the other hand, Bare Funeral Group, established in 2019, offers low-cost funeral services and has already raised $10 million in funding.
Scaleup Mediafund has previously backed 17 startups with $25 million in advertising, with successes including Mable, Hey You, PointsBet, Mosh, and Mad Paws. The fund works closely with founders to provide affordable high-impact marketing opportunities, with a focus on consumer-facing startups. By offering access to investment capital and advertising expertise, Scaleup aims to fill a gap in the market for consumer brand startups.
Overall, the $1 million media-for-equity deals with Hawke’s Brewing and Bare Funeral Group signify a strategic move towards supporting the growth and visibility of consumer-facing startups in the Australian market. These partnerships highlight the value of innovative funding models in driving brand awareness and expansion for emerging businesses.
