TLDR:
– Tiny Health successfully raised 25% of their Series A funding round from customers.
– The round totaled $8.5 million, led by Spero Ventures and included angel investors
Article Summary
The article discusses Tiny Health’s unique fundraising approach, where they successfully raised 25% of their total funding from their customers. The Series A round, totaling $8.5 million, was led by Spero Ventures and included investments from existing customers and angel investors. The process was quick, closing within three weeks, showcasing the passion and belief customers have in the company. Cheryl Sew Hoy, the Founder and CEO of Tiny Health, highlights the importance of involving customers in the investment process, as it not only energizes them but also turns them into vocal advocates for the brand.
Further, the article discusses the involvement of various investors, including professional customers like Kristina Simmons, who were impressed by Tiny Health’s product. The company’s focus on empowering families to take a proactive approach to gut health, especially in children, who are facing chronic conditions, has resonated with investors and customers alike. Tiny Health’s commitment to advancing microbiome research and education, along with ongoing clinical studies, showcases their dedication to improving health outcomes for families. Their innovative approach to fundraising, turning satisfied customers into investors, has set a new paradigm for startups looking to build a loyal and invested user base.
