TLDR: TechCrunch and Yahoo’s Use of Cookies and Personal Data
Key Points:
- TechCrunch is part of the Yahoo family of brands
- Use of Cookies allows for storing and reading information from user devices
In a statement from TechCrunch, it was revealed that they are part of the Yahoo family of brands, which includes sites and apps like Yahoo and AOL, as well as their digital advertising service, Yahoo Advertising. The use of Cookies, including similar technologies such as web storage, allows website and app operators to store and read information from user devices.
These cookies are used to provide sites and apps to users, authenticate users, apply security measures, prevent spam and abuse, and measure user activity on the sites and apps. If users choose to accept all cookies, TechCrunch and their partners will use personal data such as IP address, precise location, and browsing and search data to display personalized ads and content based on interest profiles, measure the effectiveness of such personalized content, and develop and improve products and services.
Users have the option to reject all cookies and personal data usage for these additional purposes by managing their privacy settings. They can change their choices at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the sites and apps. More information about how personal data is used can be found in the privacy policy and cookie policy.
Overall, TechCrunch’s disclosure highlights the importance of user privacy and control over personal data, while also emphasizing the role of cookies in providing personalized experiences and improving services.
