TLDR:
- TechCrunch, as part of the Yahoo family of brands, uses cookies to provide sites, apps, and digital advertising services.
- Cookies are used for authentication, security measures, personalizing ads, and improving products and services.
In the online world, TechCrunch is a prominent member of the Yahoo family of brands, which includes popular sites like Yahoo and AOL. As part of this network, TechCrunch utilizes cookies and similar technologies to enhance user experience and deliver effective digital advertising services.
Cookies play a crucial role in the operation of websites and apps, allowing operators to store and access information from users’ devices. These cookies are used by TechCrunch to provide their sites and apps to users, authenticate users, apply security measures, and prevent spam and abuse. Additionally, cookies are utilized to measure user engagement and behavior on the platform.
By clicking ‘Accept all’, users allow TechCrunch and their partners to use cookies and personal data for displaying personalized ads and content based on interest profiles, measuring the effectiveness of these personalized ads, and continuously improving products and services. Users have the option to customize their privacy settings by clicking ‘Manage privacy settings’ or altering their choices at any time through the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the platform.
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