TLDR:
- Katelin Holloway, partner at VC fund 776, is optimistic about creator-economy startups despite a downturn in investment.
- Seven Seven Six, founded by Reddit’s Alexis Ohanian, has invested in several creator companies.
Katelin Holloway, a founding partner at VC firm 776, remains bullish on creator-economy startups even as the hype cycle surrounding them appears to be coming to an end. She believes that the true founders who are genuinely passionate about the space will endure, separating them from those who were only in it for the financial opportunities. Holloway expressed her belief in the potential of creator startups that focus on building a following around unique passions, rather than just chasing fame or fortune.
Seven Seven Six, the VC firm started by Reddit founder Alexis Ohanian, has a strong focus on investing in world-class founders in both consumer and enterprise spaces. Despite a decline in funding in the creator economy sector in recent years, Holloway sees this as an opportunity for companies to shift their focus to sustainability rather than hype. She highlighted the importance of commitment and genuine belief in the underlying principles of the creator economy for long-term success.
Holloway identified three key categories where she sees potential success for creator-economy startups: B2B services, community-building platforms, and education. Companies like Pearpop, Fourthwall, Metafy, and Intro exemplify the opportunities available in these areas. By expanding the definition of creators to include anyone who can monetize their passion online, Holloway believes there is room for more startups to thrive in the evolving creator economy landscape.
